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Easy Bites

Product lead

The Challenge
Define the value proposition for parents of young children who are feeling anxious and overwhelmed around feeding.

Increase the share of paying customers.
The Solution
Evolve the product design for long term retention and increased monetisation by applying the game thinking methodology.

Shape the product roadmap and monetisation strategy around hot core needs of super fans as a beach head, uncovered in extensive customer research.  

Define a go-to-market strategy focusing on organic growth and community before scaling through paid media.
Expertise
  • Product strategy, scoping and roadmapping
  • Game Thinking
  • Qualitative and quantitative research
  • Concept scenarios, low fidelity prototyping
  • Monetisation & go-to-market strategy
More Information
www.easybitesapp.com

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Game Thinking

UX researcher

The Challenge
How can AI powered solutions improve working dog success for Game Thinking's client Dogvatar?
The Solution
Customer and Product discovery research using game thinking.

Concept scenario testing to validate the customer journey.
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Piloting with a small cohort of super fans.


Expertise
  • Customer interviews
  • Extensive desk research
  • Concept scenario design
More Information
www.gamethinking.io‍
www.dogvatar.dog

Dopavision

UX researcher & design facilitator

The Challenge
How can we predict, whether eye care professionals will prescribe, parents will buy and children will use a VR based treatment duration for progressive myopia?
The Solution
Focus on the full treatment journey, patient progress and eye care professional ease of use.

Intensive patient research to build empathy. Make the treatment journey come alive with concept scenarios for testing with patients and their families.

Run virtual and in-person play tests with prototypes and products in clinical trial.
Expertise
  • Market research with Healthcare Professionals
  • Product design facilitation
  • Patient and Healthcare Professional Journey design
  • Player research with children & teens 6 - 14 and their parents
  • interviews, low- to high fidelity play tests, player diaries
More Information
www.dopavision.com

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Shadow's Edge

Product & program lead

The Challenge
Create a free mental health mobile self-help game based on narrative therapy to bridge the growing global mental health treatment gap.
The Solution
Vision workshop with founder, teens and game studio.

In depth player interviews and design feedback sessions to understand retention factors.

Co-creation workshops with teens in the US, Europe and Colombia for various releases.

Designed with contribution of more than 1'000 youth and played by 80'000 teens

Companion workbook and workshop guides Used by social workers and school counsellors in the US, Colombia, Switzerland and Turkey.

Supports identity exploration and has high probability to be effective in secondary prevention of depression
More information
https://www.diggingdeep.org
https://www.shadowsedge.com
Fondation Botnar - Fit for the Future

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Expertise
  • Product & design leadership
  • Design the co-creation process
  • Facilitate workshops with teens in Europe and Colombia (in English & Spanish)
  • Team & partner management
  • Grant writing & execution
  • Manage Academic research / Clinical trials execution

FFHS / SUPSI

University Teacher

The Challenge
Create a curriculum for aspiring game designers that allows them to achieve a certificate of advanced studies, learning game experience design, while practicing on a hands-on project.
The Solution
Design a curriculum that follows the inception process for games, from vision to experience design communicated in a project pitch and a game concept and high level design.

In collaboration with Swiss gaming studio Sycoforge, support students to work on either an entertainment game project or a serious game project, that focuses on player transformation in health, education, and other industries.

Designed for hybrid education - with 5 in person sessions, combined with remote learning and project work.
Expertise
  • Curriculum design
  • Pedagogical concept
  • In-person teaching
  • Thesis support and grading
More information
FFHS - Experience Design for Games
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